Origo Group works with surveys, insights and analysis, helping customers in both the public and private sector understand their market, their customers and their brand. The company is a merger of several businesses with three offices across Sweden.
How Origo Group grows faster with Upsales
1. A shared platform for a merged company
"We are a merger of several different companies where not everyone knew each other and didn't have visibility into what business opportunities and customers we actually had across the entire company."
Origo Group is built from several merged companies with three offices. Before Upsales, there was no unified view of customers and business opportunities across the organization. With Upsales, everyone got the same view - regardless of company and office.
2. Warm calls instead of cold ones thanks to CRM and marketing automation in one
"We really appreciate being able to work with marketing automation and the CRM. You can warm up potential customers through campaigns, content and emails - so that outbound calls aren't cold, but warm."
By having CRM and marketing automation in the same system, Origo Group can warm up potential customers before the salesperson calls. This makes the first meeting easier to book.
3. A clear structure that keeps sales on track when pressure is at its peak
"There is clarity around what the next step is for every potential customer, or existing customer you're working with. You don't need to dig around and wonder what you should do next."
When the pressure is high, it's easy to deprioritize sales. Upsales creates a structure where the next step is always visible for every deal, so nothing falls through the cracks.
4. Reports that give sales leadership full visibility
"The reports you can pull are great - you can look at individuals, groups, offerings and business areas and get a very good overview of what the status is."
Leadership gets a clear picture of where sales stand - at the individual, group and business area level. Both closed deals and the pipeline ahead, all gathered in one place.
5. Eliminates the risk of multiple salespeople contacting the same customer
"If multiple people are calling the same person over and over because there's no structure in a CRM system, there's a risk that you actually damage that relationship."
With several companies and offices in the same organization, the risk of duplicate outreach was real. Upsales gives the entire team the same view, which protects customer relationships.
6. Support that solves problems fast - and a platform that evolves
"They are very skilled at handling the inquiries or challenges we have and resolve everything. They are innovative and are constantly looking for new solutions."
Origo Group highlights that Upsales both solves problems quickly and continuously develops new modules. They don't use all of them - but appreciate that the platform stays at the forefront.
7. Everything in your local language
"It's easier when the entire workflow is in your own language. It simplifies everyday work and makes things faster and smoother."
Most people can handle business English. But a system fully in your local language makes everyday work easier and faster - especially when onboarding new employees.