Corporate governance

Daniel Wikberg

CEO since 2003. Employed in the Group since 2003. Born 1980.

Education and experience:

• Founder of Upsales

Other engagements:

• Board member and CEO of Upsales Nordic AB and Upsales GmbH
• Board member of Zenvestment Holding AB and Oscar Kilo Aviation Stockholm AB
• Deputy board member of Superhuman AB

Kristina Fridheimer

CFO since 2026. Employed in the group since 2026. Born 1992.

Education and experience:

School of Business, Economics and Law at the University of Gothenburg

David Dernulf

CTO since 2026. Employed in the Group since 2010. Born 1984. 

Education and experience:

Studies in Computer Science at Linköping University and the Royal Institute of Technology (KTH).

Other engagements:

Board member of Upsales Nordic AB

Fredrik Höglin

CRO since 2025. Employed in the Group since 2014. Born 1980. 

Education and experience:

Pareto Business School
IHM Business School

Baltsar Sahlin

Member of the Board since 2021. Born 1979.

Education and experience:

• Master of Science in Industrial Economics, Linköpings Tekniska Högskola
• CEO and founder of Mynt
• Former management consultant at Applied Value AB and head of growth programs in new areas at Telefonaktiebolaget LM Ericsson

Other engagements:

• Board member of Aldea Capital AB, NetJobs Group AB and Mynt AB

Position of dependency

Independent in relation to major shareholders, the company and management.

Daniel Wikberg

CEO since 2003. Employed in the Group since 2003. Born 1980.

Education and experience:

• Founder of Upsales

Other engagements:

• Board member and CEO of Upsales Nordic AB and Upsales GmbH
• Board member of Zenvestment Holding AB and Oscar Kilo Aviation Stockholm AB
• Deputy board member of Superhuman AB

Previous engagements in the last five years:

• Board member of Engage B2B Targeting International AB and Sales-board.com International AB
• Deputy board member of Anders Julin AB and Termino C 2311 AB

Position of dependency

Dependent in relation to the Company's major shareholders as well as the Company and the company management. 

Sebastian Törneman

Member of the Board since 2019. Born 1980.

Education and experience:

• Upper secondary school teacher degree with a Bachelor's degree in political science and media and communications, Stockholm University and Lärarhögskolan i Stockholm
• Employed by Splunk Services Sweden AB since 2017 with current position Vice President, EMEA Sales. Prior to that, sales director in EMC Information Systems Sweden AB and sales director and sales manager in the Enterprise Solutions business area in Dell Aktiebolag

Other engagements:

• Chairman of the Board of PredictIT Talent AB

Previous engagements in the last five years:

• Board member and deputy board member of Riksbyggen Bostadsrättsförening S:t Erik nr 1
• Deputy board member of Bostadsrättsföreningen Kulsprutan 2

Position of dependency

Independent in relation to major shareholders, the company and management.

Henry Rawet

Chairman of the Board since 2025, member of the board since 2024. Born 1961.

Education and experience:

• Holds a degree in business and economics from Stockholm University.
• Founded the PR company Rinfo AB (later GCI Group), where he served as CEO and Nordic Manager from 1985 to 2001, and also founded FranklinCovey Sweden, where he served as CEO and later as Nordic Manager from 2005 to 2023.

Other engagements:

• Henry Rawet currently holds no other assignments except as a board member of his own companies.

Previous engagements in the last five years:

• Board member of Arkitektkopia and Strand Hotel Borgholm, as well as several companies within the Grey Group, in connection with his role as Nordic Manager for GCI Group.

Position of dependency

Dependent in relation to the Company. Independent in relation to the company's major shareholders and the company management.

David Dernulf

Member of the Board since 2025. Born 1984. 

Education and experience:

• Studies in Computer Science at Linköping University and the Royal Institute of Technology (KTH).
• Has been employed with the group since 2010. 

Other engagements:

• No other assignments. 

Previous engagements in the last five years:

• Deputy board member of B-J Management AB

Position of dependency

Dependent in relation to the Company and the company management. Independent in relation to the company's major shareholders.