Corporate governance

Daniel Wikberg

CEO since 2003. Employed in the Group since 2003. Born 1980.

Education and experience:

• Founder of Upsales

Other engagements:

• Board member and CEO of Upsales Nordic AB and Upsales GmbH
• Board member of Zenvestment Holding AB and Oscar Kilo Aviation Stockholm AB
• Deputy board member of Superhuman AB

Previous engagements in the last five years:

• Board member of Engage B2B Targeting International AB and Sales-board.com International AB
• Deputy board member of Anders Julin AB and Termino C 2311 AB

Elin Lundström

Deputy CEO & CFO. Employed in the Group since 2017. Born 1992.

Education and experience:

• Bachelor of Science in Business & Economics, Stockholm School of Economics

Other engagements:

• Board member of Comet Capital AB
• Deputy board member of Upsales Nordic AB

Previous engagements in the last five years:

• Deputy board member of Engage B2B Targeting International AB

Fredrik Seidl

CTO since 2022. Employed in the group since 2016. Born 1993.

Education and experience:

Bachelor's Degree, Computer and System Sciences, Stockholm University

Dennis Lindell Schettini

CCO since 2023. Employed in the group since 2018. Born 1990.

Education and experience:

• Master of Science in Geographic information systems, Lund University

Adam Normelli

Head of Marketing since 2021. Employed in the group since 2021. Born 1997.

Education and experience:

• Freelance Marketing Consultant

Baltsar Sahlin

Chairman of the Board since 2021. Born 1979.

Education and experience:

• Master of Science in Industrial Economics, Linköpings Tekniska Högskola
• CEO and founder of Mynt
• Former management consultant at Applied Value AB and head of growth programs in new areas at Telefonaktiebolaget LM Ericsson

Other engagements:

• Board member of Aldea Capital AB, NetJobs Group AB and Mynt AB

Sebastian Törneman

Member of the Board since 2019. Born 1980.

Education and experience:

• Upper secondary school teacher degree with a Bachelor's degree in political science and media and communications, Stockholm University and Lärarhögskolan i Stockholm
• Employed by Splunk Services Sweden AB since 2017 with current position Vice President, EMEA Sales. Prior to that, sales director in EMC Information Systems Sweden AB and sales director and sales manager in the Enterprise Solutions business area in Dell Aktiebolag

Other engagements:

• Chairman of the Board of PredictIT Talent AB

Previous engagements in the last five years:

• Board member and deputy board member of Riksbyggen Bostadsrättsförening S:t Erik nr 1
• Deputy board member of Bostadsrättsföreningen Kulsprutan 2

Henry Rawet

Member of the Board since 2024. Born 1961.

Education and experience:

• Holds a degree in business and economics from Stockholm University.
• Founded the PR company Rinfo AB (later GCI Group), where he served as CEO and Nordic Manager from 1985 to 2001, and also founded FranklinCovey Sweden, where he served as CEO and later as Nordic Manager from 2005 to 2023.

Other engagements:

• Henry Rawet currently holds no other assignments except as a board member of his own companies.

Previous engagements in the last five years:

• Board member of Arkitektkopia and Strand Hotel Borgholm, as well as several companies within the Grey Group, in connection with his role as Nordic Manager for GCI Group.

David Dernulf

Member of the Board since 2025. Born 1984. 

Education and experience:

• Studies in Computer Science at Linköping University and the Royal Institute of Technology (KTH).
• Has been employed with the group since 2010. 

Other engagements:

• No other assignments. 

Previous engagements in the last five years:

• Deputy board member of B-J Management AB