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Five imperatives for revenue-focused marketers

Practical advice for B2B marketers in growth-obsessed businesses

Shifting focus to revenue generation demands a whole new approach – new tactics, new metrics, and data-driven strategies. This eBook outlines five starting points for marketing leaders looking to tackle this challenge. It’s a practical guide based on our experience serving businesses determined to grow, fast. By the time you’ve finished reading, you’ll have a clearer idea of what needs to change within your business.