About Steelwrist

Steelwrist is one of Sweden’s fastest-growing industrial companies and is known for manufacturing high-quality tiltrotators, quick couplers, and other excavation equipment.

How Upsales helps Steelwrist achieve sales success

Steelwrist puts Upsales at the centre of its customer management processes. Here are the main ways that the platform has helped foster greater efficiency and consistency of results: 

1. Quicker onboarding of new employees through good user-friendliness

"The simplicity of Upsales has helped us train the new members of the team quickly because the system is very easy to learn."

New people regularly join the company. This creates a need for a CRM that employees can learn to use quickly and with minimal training. Upsales’ intuitive dashboard, automation features, and dedicated onboarding training make it a particularly attractive option. 

2. Use the same tool in all countries with multi-language and currency quotes

"The main thing is, I think, is that we have one tool for everybody...we can make sure that we eliminate errors, which is important when you grow as fast as we do"

Steelwrist uses Upsales as its main quotation system because the platform can manage different currencies, languages, and product formats (which often change depending on local requirements). Using the same tool in separate countries is a considerable advantage for Steelwrist, leading to significant efficiency, cost, and training benefits. 

3. A platform that offers adaptability

As a company with an evolving market and product portfolio, it's vital that Steelwrist can work with Upsales to develop new features and functionality in accordance with its needs.

4. Monitor business activities closely with Upsales Insights

"Upsales can be great for other businesses in the same position as Steelwrist because it's great for the user, but also for the manager or the CEO of the company because of the transparency you get from what your sales team and personnel are doing."

The daily reporting features, which cover a range of core marketing and sales metrics and numerous “granular” data types, enable Steelwrist to monitor business activities closely. 

5. Measure results at all stages of the buyer journey with complete marketing and sales oversight

B2B companies have to deal with multiple contacts over the buyer journey, with many employees involved. Because it provides high-level organizational tools, Upsales enables Steelwrist to manage client interactions in a comprehensive and unified way. It's possible to assign responsibilities, keep track of outcomes, and measure results at all stages of the buyer journey. 

6. Tighter cooperation and marketing and sales alignment by working in the same system

Marketing and sales misalignment can be a significant problem for fast-growing enterprises. Because both sales and marketing activities are managed within a single system, there is seamless communication between departments. This has led to an overall increase in performance, especially regarding key performance indicators (KPIs) like lead generation, close and repeat purchase rates, client satisfaction, and more. As CEO and founder Stefan Stockhaus says, “It becomes a much tighter cooperation than it would be otherwise.”