1. One platform for both sales and marketing gives full control
By bringing all customer contacts and sales activities together in a single platform, Kleer has been able to ensure they are targeting the right audience and that every step of the sales process is clearly defined. This gives them a more precise and focused sales effort.
2. Improved efficiency through an integrated sales and marketing strategy
"Since we switched to Upsales Marketing Automation, we've become much more focused in our work."
By combining both sales and marketing activities in the same system, Kleer has managed to create a more efficient and coordinated process. This allows them to easily track how their marketing activities impact sales and adjust their efforts to continuously improve.
3. KPIs and dashboards for overview and follow-up
"We have most of our KPIs in ready-made dashboards that we work from, and we closely monitor how we engage our target audience."
With Upsales, Kleer can track their sales and marketing figures in real time. By using Upsales reports, they can analyse their results, identify areas for improvement and adapt their strategies to optimise their work over time.
4. Continuous improvement through campaign follow-up
After every campaign, Kleer analyses how marketing activities have impacted the sales process, from booked meetings to closed deals. This continuous follow-up enables the company to constantly adjust and improve their efforts.