We build the world's best sales tools for fast-growing companies.

Who we are

Upsales was founded in 2003 by Daniel Wikberg with a straightforward ambition: build the best sales tools for companies that want to grow. Two decades later, that ambition hasn't changed. The company has.

Today, Upsales is a publicly listed, profitable SaaS company with HQ in Stockholm. We serve customers in 10 countries across the Nordics and Europe. And we've done it all without a single round of external funding.

Bootstrapped. Profitable. By design.

We've never raised venture capital. No private equity. No outside pressure to grow at the expense of everything else. This means we've always had the freedom to build for the long term – investing in product when others cut, staying close to our customers when others scaled away from theirs.

The result: two decades of organic, profitable growth. A business built on conviction, not capital.

What we actually do

We help B2B sales teams find new customers, win more deals and grow existing accounts – all from one platform. CRM, marketing automation, revenue analytics, AI-powered prospecting and autonomous sales agents, built to work together from the ground up.

We're not a patchwork of acquisitions. Every module, every feature, every line of code was built in-house, by our team, in Stockholm.

The platform

How we work

Our culture isn't a poster on the wall. It shows up in how we hire, how we build, and how we make decisions.

  • Move fast and get shit done

    Speed matters. We prioritize action, learn from doing, and don't wait for permission to make things better.

  • Take extreme ownership

    Everyone at Upsales is a leader. If you see a problem, you own it — no excuses, no passing the buck.

  • No assholes allowed

    We don't tolerate ego, blame, or drama. We win as a team, and we treat people with respect, always.

Work at Upsales

We're a team of 60 people building the future of B2B sales – from one office in Stockholm. The pace is high, the team is tight, and the impact you make here is real.

We look for people who take ownership, move fast and care about doing great work without the politics. In return, you get a front-row seat to building an AI-native product in one of the most exciting spaces in SaaS with the autonomy to actually shape what we become.

See open positions

Invest in Upsales

Upsales is publicly listed on Nasdaq First North Growth Market (UPSALES). We've been bootstrapped and profitable since day one – no venture capital, no debt, just organic growth built on strong fundamentals. The business is founder-led and powered by recurring subscription revenue.

Investor relations