In this episode, we meet Sofi Franzén, the CEO behind Eventyr Nine Yards. Sofi started the company when she was only 23 years old, leading it to become the biggest event company in the Nordics. In 2022, they grew by 160%, reaching a revenue of €23M. She was also awarded "CEO of the Year" in 2018.

Listen in to hear more about:

  • Why the willingness to change is crucial for success
  • What to do in crisis: Lessons learned from COVID when Eventyr's services became illegal overnight
  • Building a strong team culture
  • Motivating the team with team bonuses 
  • Using mergers as a strategy for expansion





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