SplayOne & Upsales

SplayOne chose to switch to Upsales

SplayOne is the Nordic leader in influencer marketing and branded content. Victor Ljungberg, CEO of SplayOne, chose to switch to Upsales.

Why did you switch to Upsales?

"The system we were using had become so complex that it no longer gave us the sales data we needed for relevant financial forecasts and KPIs. We needed to start over and make sure the system gave us the data we wanted."

What was your biggest headache?

"We didn't know whether it was possible to untangle all the complexity of the old system. That Upsales got us to take the step and made it so easy was fantastic. We learned to let go of features we didn't need, and added features we really use."

The challenge of sales organisations in four countries?

"Yes, the system has to help every department talk to each other and work from the same data and sales activities. It has to give us in management a good overall picture, clear forecasts and the ability to steer sales in each country."

Were you worried valuable data would be lost in the switch?

"We had a lot of questions about configuration and the move to the new CRM system. Upsales moved over all the data we needed. In a joint decision they removed the data we didn't need. There was never any risk of anything being lost."

Changes in employee behaviour?

"What you fear most is how employees will react to something new. With four cultures, four languages and sometimes four wills, it needed some thought. Upsales set up a good plan with a small working group and feedback loops. The transition was well thought out and wisely carried out. Employees liked the system and quickly saw the benefits and the improvement."

What matters when switching to a new CRM system?

"A system should give you the information you need, make you smarter and more efficient, and be easy to use. Then it's more fun to use and easy to switch to. In general, everyone at Upsales has been extremely responsive. The whole team at Upsales is great. That matters if you're going to dare to take the step. The move to Upsales worked really well."

How do you view training and support?

"During the transition I know Upsales worked closely with our salespeople on training, workshops and, above all, with an almost endless capacity for support. With previous systems a small pot of support was included before you had to pay. Upsales' approach feels fair."

How long did the switch take?

"The move happened in May. The technical process took about a month. Before that, we did a needs analysis and a plan for how it would be done. Everything went smoothly."

Which companies and industries benefit most from SplayOne's services?

"SplayOne today helps all kinds of companies that need digital marketing. At first it was brands with a trend-sensitive relationship with their customers, i.e. FMCG, but over time most industries have had a growing need to move to a more digitally oriented marketing strategy."

Victor Ljungberg, Group CEO, SplayOne

About SplayOne

SplayOne is the Nordic leader in influencer marketing and branded content. SplayOne operates in Sweden, Norway, Finland and Denmark and is owned by Nordic Entertainment Group. Read more about SplayOne at splayone.com.