AxÖ Consulting & Upsales

Bringing everything into one system gave a smoother workflow

AxÖ Consulting is a fairly young company, founded in 2017, that has quickly grown to 30 employees. The company has offices in Karlskoga and Örebro and offers recruitment, consulting solutions and strategic talent supply to customers across Sweden.

Although the company is young, the people behind AxÖ Consulting have long experience in recruitment. After several years in different roles in recruitment and consulting, the three partners, Linda Axäng, Olle Öijen and Tobias Björk, took the step together and founded AxÖ Consulting, combining their experience and skills – and the two founders' initials.

Last year AxÖ Consulting doubled its revenue and brought on several new employees.

We sat down with one of the three partners, Olle Öijen, who told us how they plan to keep growing and how they use Upsales to create a smooth workflow and bring more discipline to how they work their customers.

A structured workflow between sales and invoicing

When AxÖ Consulting started out, they chose a finance system with basic CRM support. As the company added employees, AxÖ quickly outgrew it and moved its entire sales process and customer management to Upsales CRM. Now they integrate Upsales with their finance system instead, to create a smoother workflow and better structure.

Olle explains the move:

"The biggest advantage we saw in moving to a CRM system was getting order and structure in our customer contacts. Our customer contacts are our capital, and getting structure around them was very important. We also wanted continuity in how we work the market and, to some extent, to find new customers by searching and working more actively in the CRM system."

In Upsales, AxÖ Consulting mainly runs an efficient sales process through the pipeline, where they have set up a workflow so that their assignments are invoiced automatically based on stages in the pipeline.

Olle is the most active Upsales user at the company and is partner, sales manager and, to some extent, key account manager for existing customers. Asked how they approach new customers, Olle explains:

"We try to find industries and companies we think are right for us and then approach them in different ways. That can mean calling to get a first meeting, or networking in different settings to get a foot in the door at new companies."

Besides using the pipeline and the activity list to move deals forward, AxÖ also uses the Find new customers feature. It lets you easily find new companies by searching on parameters such as industry, revenue and size, add them straight into Upsales and then work and contact new prospects. Olle explains how they combine these features when going after new customers:

"We've done prospecting and new sales before, but not with the same focus and discipline as now. Now I also use the quick view when I'm booking meetings, the Find new customers feature when I'm prospecting, and the pipeline to close deals."

Olle Öijen, Partner, AxÖ Consulting

Easier to capture accurate information with one workflow for everyone

AxÖ found the move to Upsales smooth, and they now use a CRM system with better focus and discipline than before. They get better information and data quality because everyone working in Upsales keeps to the same structure, which makes it easy to create one consistent workflow for all employees.

Growth by developing existing customers and prospecting new ones

We've only seen the start of AxÖ Consulting's growth journey. They aim to keep growing organically by building a stable foundation with the right people, and by developing their existing customers and their work with new ones.

We look forward to following AxÖ Consulting's continued growth.

AxÖ Consulting

AxÖ Consulting has offices in Karlskoga and Örebro and offers recruitment, consulting solutions and strategic talent supply to customers across Sweden. Read more at axoconsulting.se