Lead scoring is the glue that connects the marketing actions, giving you a complete overview of what your visitors have shown interest for.
Website traffic, forms, events, and emails that have engaged your visitors are displayed in a simple dashboard. You can also create regulated automations for prioritizing leads and sending them to the appropriate sales representative.
Create smart actions for when a lead is interesting enough to be assigned to the sales team and to ensure the right lead ends up in the hands of the right sales rep.
Create a clear and relevant ROI-follow up by keeping track of what happens after a lead is handed over to the the sales team. Have complete overview and a clear understanding of which leads resulted in meetings, business opportunities, and sales. Exact reports show what channels have and are generating the best results.
Be relevant, get it right, and send the right message to the appropriate customer. Customize what each customer sees on your website, which emails they receive, and which ads are shown based on what they have previously done.
If the interesst from a lead has gone cold, you can create an action that prompts a more automated process going forward.