The fastest-growing companies don't have months to implement CRM software.

It's why we created Upsales. To deliver a product that creates excellent results, fast.

We enable sales greatness in B2B companies. And we're proud to be a critical component for high-growth, B2B organizations.

Our team

Upsales is a team of talented individuals with a passion for sales and technology. Our ambition is to build a fast-growing and efficient company and we strive to be the best workplace possible for driven, and ambitious people. 


As of October 2021

Customer Success




New Business



Number of customers *


Year founded


Market cap (MSEK)


* as of october 31 2021

Who we are

Upsales is a Software-as-a-Service company with more than 2000 customers in ten countries. From industry leaders with global sales organisations to start-ups, thousands of people use Upsales every day to drive an effective sales process, generate more leads, and manage existing client relationships.

In an increasingly digitalised world, the demands on sales organizations are high. In the same way as before, we want to revolutionise the work for these companies by making it easier. We want to make it easy for our customers to grow.

We do this by providing a CRM solution that helps companies generate more leads, drive effective sales processes, and seize upselling opportunities from existing clients.